Webpage on Business Opportunities in Thailand May 2008 Vol.3 No.5

Mitsubishi invests 5 billion baht

Mitsubishi Motors Thailand (MMTh) Co. Ltd. plans to invest 5 billion baht to expand production at its Laem Chabang plant to produce a PPC based on the Triton pickup truck at the end of this year.

“Mitsubishi sees the importance of Thailand as a production and export base, as well as for its domestic market that is growing. We have a plan to raise our production capacity in the future,” Michiro Imai, president of Mitsubishi Motor Thailand Co. Ltd. said.

He said Misubishi plans to invest 5 billion baht at its Laem Chabang plant in two projects. First is to produce a PPV based on the Triton pickup truck while the second is to purchase machinery to raise production capacity.

“We are also studying possibilities of investing more at Laem Chabang because it is one of our important production bases,” Imai added.

Under Mitsubishi Motors “Step Up 2010” plan, the company plans to raise sales from 1.337 million vehicles to 1.442 million vehicles by 2010 with the introduction of several new models. Imai said Thailand is included in that plan, and will serve as a production center for export to the global market. Simultaneously, Misubishi also plans to raise domestic sales in Thailand.

The Laem Chabang plant is capable of producing 200,000 vehicles per year. Presently production is approximately 180,000 units per year, with the Triton taking up 85-90 per cent of the capacity. As much as 80 per cent of production is exported.

Imai noted that for Thailand, Misubishi plans to grow by 2 per cent to 26,900 units this year.

ASEAN Autobiz April 2008

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