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Tata launches Xenon nationwide following Motor Show success |
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Tata Motors recently expressed its confidence in Thailand’s automobile market following the successful introduction of its Xenon one-ton pickup. The Xenon has been given a warm reception by local audiences at the Bangkok International Motor Show and will be offered for sale nationwide by May 2008. The company unveiled the Xenon pickup truck and other models at the latest Bangkok International Motor Show. The number of visitors to Tata’s booth and test drives by potential customers clearly showed their enthusiasm for the company’s innovative product”, declared Abhichet Sitakalin, Sales Director at Tata Motors (Thailand) Ltd. “Following the roll-out, our call centre has received more than 10,000 calls during Motor Show period enquiring about the Xenon. The people who participated in the test drives were also highly satisfied with its engine’s performance, acceleration and the vehicle’s stability on the road. As a result of our thorough market research, we understand the preference of Thai pickup customer,” Mr. Sitakalin said. According to Mr. Sitakalin, the Xenon delivers a new attractive choice for high-terrain use. The 2.2-litre fuel saving DICOR engine is powerful und responsive. The pricing of the vehicle is reasonable, and the Xenon will be available through our dealers nationwide by May 2008. Tata Motors also displayed a Xenon variant that is compatible wit compressed natural gas (CNG). The vehicle is equipped with a standardized original gas tank under its load body. This model attracted a lot of interest as well, and the company plans to launch it in Thailand within this year. “Tata is firmly committed to the Thai market. Its commitment includes contributing to the Thai community. We shall do this by increasing the number of local employees, arranging technology transfer, taking care of the environment and improving the quality of life in the surrounding communities through a series of initiatives and programs,” Mr. Sitakin said. Tata will expand its network of dealers in Thailand from 23 to 46 by the end of this year. The company’s focus is on steady growth with customer oriented dealers who can provide efficient after-sales service, run a profitable dealership and create their own networks and partnerships.
The company is also
joining forces with professional vendors to ensure effective logistics
and parts distribution, while collaborating with Castrol (Thailand) to
extend the reach of its service nationwide. Tata’s service will include
24-Hour Roadside Assistance. |
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ASEAN Autobiz, May 2008 |
