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With nothing certain in life including their retirement pensions,
Europeans are actively searching for good places to live, and Hua Hin is
emerging as a prime destination.
Tapping the rising trend are the Austrian developers of The Falls Hua
Hin, a 70-rai estate on a hillside in Khao Takiab. Paul Derstroff and
Michael Ruess, through their Swiss-owned company Vital Residence Ltd,
have obtained Board of Investment privileges for the 1.3-billion-baht
project.
The two Austrian friends say Europeans are increasingly looking for good
retirement homes in a more affordable and friendly country not only to
stretch their pensions but because some pensions might not exist in
future.
"Our target group is quite stable because these people have worked for
30 to 40 years. They have assets. They have money somewhere already and
they have a good pension now which we are not going to have anymore in
20 or 30 years," Mr Derstroff said.
While European authorities cannot back out of the existing contract they
have with retirees and those close to retirement, Mr Derstroff said his
generation did not trust the continuation of this contract and expects
that they would be allowed to work until 70 years of age rather than
retire at 55 as most public-sector employees there generally do, or 65
at private companies.
Their biggest fear is turning into a nursing case whereby they would
need nursing care 24 hours a day because this service is not paid for by
the state. However, in a country such as Thailand this sort of care is
cheaper and sometimes a disabled person can get by with the help of a
couple of maids.
The developers had as many as 20 countries on their list but chose
Thailand in large part because of the friendliness of the people.
"We like Buddhism, and then how families raise children to respect older
people, something we have not seen in other countries. And of course
with the respect comes taking care of older people and those who are
sick. You don't have this in Europe," said Mr Derstroff. "There they
take care of you but not with pleasure. Here people really take care of
older people and respect them. This is something."
Hua Hin meets the needs of their target group who want a calm place to
live and not a party town. "It has all the infrastructure you need such
as hospitals, shopping centres, nice restaurants and golf courses. So
our target group is not looking for parties and noise. They like peace,
nice restaurants, going boating. It's close to Bangkok, you can have
everything you need from Bangkok."
Their clients also like the fact that Thais too enjoy visiting Hua Hin
because they appreciate the balance between locals and foreigners.
Getting started took some time because they wanted BoI privileges. While
this is not difficult, it is a long process. "If you do everything
according to the regulations and the law and you stick to the rules,
then everything is possible."
While the Austrian friends are very happy with progress so far and
expect to complete the three-phase development by 2011, they hope that
the Thai political situation stays calm and stable. Outsiders seem to be
concerned as they naturally want to move to a safe country.
Mr Derstroff, who had previous experience developing real estate in
Russia, pinpoints the key mistake most property buyers make is not
consulting a lawyer before parting with their money. "Just go to a
lawyer and check all the legal issues in the country, the documents and
contracts before you do anything. And come here for a couple of days to
see if this is really the place you want to be in."
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