Osisu Co, the local producer of environmental furniture and fashion accessories under the Osisu brand, will launch its first showroom to support the booming eco-business, a testament to the flourishing environmental consciousness among consumers.

Singh: New environmental consciousness is shoring up sales of recycled furniture.

The showroom, located at Happy Land Holding's commercial complex H-Cape in Onnuj, is due to open on Aug 15. It will feature Osisu's furniture and fashion accessories in various designs and colours. What they share in common is that they are all made of recycled materials such as car bumpers, milk boxes, waste wood chips and sawdust.

Singh Intrachooto, a renowned architect and co-founder of Osisu, said furniture made from recycled products had become increasingly popular in the Thai market due to a rising concern about the environment.

"We've seen growing demand particularly among individual buyers as more people tend to prefer decorating their own homes with different pieces of furniture rather than buying a whole set," said Dr Singh.

The showroom would expand its distribution channels beyond its website and outlets at shopping centres, such as Siam Paragon and CentralWorld, Dr Singh said.

Managing partner Veeranuch Tanchookiat said it had been easy to sell recycled furniture in overseas markets as foreign consumers have long been familiar with green products and the need to preserve the environment.

"The Thai market is expanding quite well, as people started to accept materials we use to make our furniture," Ms Veeranuch said.

Exports account for about half of its total sales, but the executives declined to reveal the firm's financial details.

Osisu's international markets include Hong Kong, Scandinavia, the US, Taiwan, Malaysia and the Netherlands.

Established in 2006, Osisu said it recorded 100% sales growth last year. Ms Veeranuch admitted growth might be slower this year due to the recession. It saw 30% sales growth in t he first half of this year, down from 50% growth last year.

"We might produce more small products like accessories as they are easier to sell during downturn than big furniture pieces. Also buyers' sentiment in the home furniture market remains poor," she said.